I’m a UX/UI Designer with over 5 years of experience designing digital products across fintech, Web3, consumer apps, and B2B platforms. 

 

Creativity has always been part of my life. As a kid, I spent weekends at art school. That foundation stayed with me—even though university pressure later pulled me away from drawing, it quietly influenced how I think about composition, hierarchy, and storytelling in design.

 

After graduating in Marketing from the University of Leeds, I started as a digital marketing intern. While I learned how products are positioned and measured, I felt disconnected from the actual creation process.

 

Discovering UX/UI design was a turning point—it combined creativity, problem-solving, and real user impact. I completed the Google UX Design Certificate and landed my first UX role at Primo, a Bangkok-based design agency.

 

As I gained more experience, my personal interest shifted toward investing and financial products. I studied stock trading in my free time, which naturally led me to crypto and DeFi.

 

What fascinated me most wasn’t the technology itself, but how poorly many platforms communicated complex information to users. Since then, I’ve focused my career on translating complex financial into intuitive, user-friendly interfaces.

 

Outside of work, I enjoy Pilates, snowboarding, and baking. I also live with a rabbit and run a TikTok account where I share tips on proper rabbit care because good design principles apply everywhere, even in pet education. 🐰