Hello, I'm Kritika.
I turn complex financial workflows into simple experiences, whether for Web3 traders or traditional banking customers.
Redesigning an AI Interface to Improve Chat Engagement
How I transformed a technical AI product into a simple chat experience.
Alpha Innovations Lab • Ongoing
Redesigning a DeFi Dashboard to Reduce User Drop-off
How I visualized a complex DeFi dashboard to help users make faster decisions.
Alpha Innovations Lab • 2024
Designing a Crypto Trading Interface
How I designed a responsive trading interface f both beginner and advanced crypto traders.
Redesigning the Homepage to Drive Search Conversion
How I redesigned the home search experience for a real estate platform in Norway.
Zrch • 2024
Building NESCAFÉ's Mobile Experience
How I led the end-to-end design of NESCAFÉ Thailand's LINE OA, used by over 6 million users.
Primo • 2023
Designing a Responsive B2B Loyalty Platform
How I designed B2B experience for QSNCC's loyalty program website.
