Primo | 2022
Designing a Responsive B2B Loyalty Platform
How I designed B2B experience for QSNCC's loyalty program website.
The project overview:
Queen Sirikit National Convention Center (QSNCC) aims to implement a loyalty program as part of its marketing strategy to drive repeated purchases and increase brand loyalty. With the ongoing website rebranding, QSNCC seeks to integrate a dedicated loyalty program subpage into the new website. Thereby, this project focuses on the design and development of a loyalty program website.
My role:
Responsible for end-to-end design of the QSNCC's loyalty program.
My team:
2 UX/UI Designers
1 Product Manager
4+ Software Developers
2 Software testers.
The challenge:
The challenge is to design a user-centered loyalty program website that allows corporate users to seamlessly redeem privileges based on the points earned from renting exhibition halls. How might we create an intuitive and engaging loyalty program website that effectively meets these objectives?
The design:
The loyalty program website was designed to provide a seamless experience for corporate users. It featured a user-friendly dashboard where users could track their points, view available privileges, and easily redeem them. The interface incorporated clear and concise instructions, intuitive navigation, and visually aligning to its brand identity.
HIGHLIGHTS
Unlocking a world of loyalty program
Users will experience a bilingual interface that caters to their language preferences, real-time updates on point balance, the latest news, and a curated selection of privilege offers.
HIGHLIGHTS
Discovering a diverse range of privileges
Users will be able to see the privilege offers which clearly indicate the number of points required for redemption and empower users to make informed decisions.
HIGHLIGHTS
Convenient access to your redeemed privileges
The coupon wallet is newly added in the navigation bar. Consequently, users can easily access their previously redeemed privilege coupons. Since some users prefer not to use their redemption immediately, storing privilege coupons in their wallets allows them to revisit and utilise the coupons at any time.
The impact:
By implementing the loyalty program website, there is an increase in engagement and participation from corporate users.
Despite the project having been recently launched, it is obvious that the loyalty website served as a powerful tool to drive engagement and foster a strong relationship between the brand and its clients.
Project status:
This project has already launched in Thailand.